L’Oréal discovers its first hair dye device at home


at CES, L’Oreal shows off his first hair dye device that can be used at home. The Colorsonic handheld can mix and apply the product evenly, the company claims. If it works as promised, Colorsonic should help users get consistent hair color results without going to a salon.

L’Oréal has developed and refined the device over five years with the help of its customers. Colorsonic’s blending mechanism uses a clutter-free process to mix the exact amounts of developer and formula from color cartridges to create hair color. The machine applies the product through a bristle nozzle that oscillates in a zigzag pattern for even distribution.


Dyeing and home painting kits have been around for decades. Still, the consistent results that L’Oréal promises with Colorsonic could make the device worth checking out.

L’Oréal has become something of a foothold at CES over the last few years. In 2019, that announced a sensor developed with wearable pioneer Professor John Rogers that measures skin hydration levels. Next year, that discovered a smart dispenser that mixes skin care products, taking into account factors such as wrinkles, pore visibility, temperature and pollen levels. L’Oréal ‘s YSL brand was unveiled in 2021 home lipstick manufacturer based on the Perso Smart Skincare system.

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