Logo design is the signature of your brand. It gives you a unique identity and helps stand out your brand in the crowd. But there are some misconceptions about the logo design that is not true you should avoid. Here we have 12 common misconceptions about logo design that you should know.
12 Common Misconceptions About Logo Design
- Your logo should reflect what the company does
- Must include the symbol in your logo
- Logo design must follow the industry style
- A logo design should be Likeable
- Logo design is the Not important aspect of Branding
- An Excellent logo design take your Business to the new height
- Logo design is an easy job
- Any Kind of Logo can work for my company
- Creative thinking is not necessary for logo design
- Use of clip art to creating a Logo
- It’s OK to only show the symbol as your brand Identity.
- It’s good to make your logo design more complex
1. Your logo should reflect what the company does
The first myth in 12 Common Misconceptions About Logo Design is your logo should reflect what the company does.
The most common myth or misconception is your logo should tell you the story about your brand. But it’s not true. your logo has nothing to do with the description of your brand.
A logo is not a storytelling device. It can identify your brand in the crowd and make you unique from others. But it cannot tell the story of your brand.
Don’t believe us, Let’s look at the apple logo. The apple has an apple symbol but the brand has nothing to do with real apples. The design can only differentiate the company from other companies. But you cannot say that there is anything in the logo which represents the technology or any device.
2. Must include the symbol in your logo
The most important aspect of 12 Common Misconceptions About Logo Design, is you should need to put the symbol in your logo. But I don’t know, why?
If you think your logo should have a symbol, it’s not true. Many brands have a logo without the symbol. Such as Microsoft, FedEx, Facebook, Google, etc. The symbol is just a superfluous decoration. it does not add value or meaning to the logo.
3. Logo design must follow the industry style
If we look at the real estate logos. We found the house symbol or tree symbol most commonly. There are many equally creative symbols to use in real estate logos. You can use the sea symbol instead of trees. You can also use the key symbol in your logo design. very few designers think out of the box and use more creative symbols.
Similarly, if it comes to the fashion industry it is also bound to very few symbols and colors. They use always black and combination no one knows why they are saving colors for their clothes.
4. A logo design should be Likeable
A logo may engage or disengage your audience. It doesn’t mean that everyone should engage with your brand because of your logo. Nobody dislikes your product because your logo looks boring.
The rest of the people like your logo, while many don’t like it. It doesn’t really matter. your brand should deliver the product that it aims for.
5. Logo design is the Not important aspect of Branding
Do you think you don’t have to spend enough money to design your logo? you are absolutely wrong. Your logo design is a very important aspect. It is the initial step of your brand that can play an important role in your brand. Your logo should be creative and good looking.
6. An Excellent logo design take your Business to the new height
An Excellent logo design can only make you stand out in the crowd. It adds a unique identity to your brand. Logo can play an important role to promote your brand. But only your logo design can not take your business to the new height. You should meet the client’s expectations, deliver quality products and services to make your business successful
7. Logo design is an easy job
There is nothing easy in the world. Especially logo design is very hard. It requires more creativity, attention, time-consuming. You cannot underestimate the work of a logo designer. They might have to be proactive and spend a whole night designing a logo for your business. It is not that easy to design in five minutes. the industry needs an expert to design the professional logo.
8. Any Kind of Logo can work for my company
I don’t know why you need any logo for your brand. Because your brand has to be stand out in the competitive world. That’s why the logo is important for your brand. You can not use any kind of logo in your brand. You cannot copy anyone else’s logo, not because of copyright issues. But it associates with your brand. every business has its own identity and you cannot copy them.
9. Creative thinking is not necessary for logo design
Who says logo design doesn’t need creativity. Every job in this world wants you to be a creative and smart worker. And the logo needs more creativity than the rest of the other jobs. A shoemaker is responsible to design a shoe that is excellent for party wear. A professor needs to be creative to let the student understand their concept. You need to choose a designer who can design your logo that is the unique identifier for your brand. And make you stand out in the crowd.
10. Use of clip art to creating a Logo
You should avoid clip art in order to design a logo because these are predesigned symbols and illustration that may be use by thousands of others and if you are going to use the same clip it not violate the copyright of others but you will lose a lot of money in order to use copyright logo. and also It can’t make you stand standout in the crowd.
Get a unique logo for your brand
The logo design should be unique and fresh-looking it is ok to take inspiration from various sources. but copying someone’s work is a plane wrong. a good logo designer takes inspiration from others and come up with a new fresh looking and unique concept of logo design.
11. It’s OK to only show the symbol as your brand Identity.
There are many brands that are using only symbols as their identity. but they have millions and millions of dollars spent on advertising. we are seeing them repeatedly that’s why we recognize them by their symbol. so that It is important to understand that Nike and Apple logos don’t have magical power.
But it is not necessary for every company to advertise on mainstream media and the customer can recognize them by their symbol. so it is important for you to be careful to show the only symbol as your brand identity.
12. It’s good to make your logo design more complex
Think about the complex logos for your brand that may be risk full The best logos in the world are simple. it is necessary for every logo that is recognizable and yet unique. if we look at sony and Facebook logos they are simple but sony has millions of buyers and Facebook also has billions of audiences all over the world.