Peloton removes the viral ad after Chris Noth’s accusations surfaced


Chris Noth as Mr.  Big in And Just Like That, HBO Max sequel Sex and the City.

Peloton took off his viral parody video from Sex and the city continued after two women brought charges of sexual assault against Chris Noth, an actor who plays the character of Mr. Biga and appeared in the company’s video. Noth denied the allegations and said the sexual encounters were consensual.

Peloton removed his “He is Alive ”video from its social networks and YouTube channels the same day the Hollywood Reporter published it horrible report about two women who claim Noth raped them in 2004 and 2015. Women whose identities have not been revealed, told the release that promotions from And just like that and media articles about the show brought back “painful memories” of alleged incidents with Noth.

“[S]seeing that he was repeating his role Sex and the city started something in me, ”said one of the women accusing Noth. “I buried him for so many years. “

Gizmodo contacted Peloton for comment on Thursday, but did not receive a response until the moment of publication. We will definitely update this article if we receive a response.

A spokesman for Peloton he told the Hollywood Reporter on Thursday that he was unaware of the accusations of sexual assault against Noth when he portrayed him in a parody video. Actor Ryan Reynolds, whose marketing company Maximum Effort produced the video, also removed it from his Twitter account.

The company is working to get more information.

“Every single charge of sexual assault must be taken seriously,” a spokesman said. “We were unaware of these allegations when we introduced Chris Noth in our response to the HBO relaunch. As we want to know more, we stopped promoting this video and archived related posts on social media. ”

Noth told the Hollywood Reporter that the accusations against him were “categorically false.”

“The accusations against me made by individuals I have met for years, even decades, are categorically false,” he said. “These stories could have been from 30 years ago or 30 days ago – it doesn’t always mean no – that’s the limit I haven’t crossed. The meetings were consensual. It’s hard not to question the timing of the release of these stories. I don’t know for sure why they are appearing now, but I know this: I did not attack those women. “

Although Noth questioned the “timing” of the alleged attacks, it should be noted that the two women made their allegations separately, at different times (August and October)., and do not know each other, according to the Hollywood Reporter.

Peloton made his debut with “He is Alive ”parody video on sunday as a lightning response to the premiere of the first two episodes And just like that, the sequel to HBO Max Sex and the city, who threw a bomb at fans when Mr Big passed away after intense training at the Peloton. Shares of the company fell 11% after the episodes as Peloton tried to control the damage to its image.

First, the company issued a statement from a cardiologist on the health and wellness council who confirmed that Mr. Big’s death was the result of his “extravagant lifestyle,” adding that Peloton’s ride may have helped “delay his heart event”.

Apparently feeling that this was not enough, Peloton released the parody video “He is Alive”. The video contains an alternate ending to Mr. Big’s story And just like that. In this area, Nothing seems to have left Carrie Bradshaw with her (real) Peloton instructor and doing more Peloton training. At first, I thought that the video, which received a lot of media coverage, was hilarious and a good response from Peloton. However, in light of these allegations, I am embarrassed now, although I keep the final verdict until we find out more.

In general, Peloton’s attempt to regain the narrative after the premiere And just like that he ended up in disaster, though he was honest not through his own fault. When you add that to other troubles on his 2021 list, which included a product recall, And poor financial performance in the last quarter and people returning to the gym, new year probably I can’t come here fast enough for society.


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