Samsung says the Galaxy Flip 3 has motivated more people to change than its flagship models

The latest foldable Galaxy devices are a hit. Samsung delivered four times more folding devices in 2021 than it did in 2020, the technology giant discovered. Furthermore, it took only a month after they were released Galaxy Z Fold 3 and Galaxy Z Flip 3 exceed the total accumulated sales of its predecessors last year. The company also said it had seen a “massive increase” in consumers who skipped brands specifically for their foldable phones – in fact, more people switched to Samsung for the Flip 3 than for its flagship devices.

Although Samsung did not provide specific figures, it said it saw a 150 percent increase in the number of consumers who switched brands for the Flip 3 compared to the Galaxy Note 20. It recorded a 140 percent increase in the number of people changing brands for foldable compared to the Galaxy S21 also. The shape of the Flip is of course its main feature, along with a front screen that gives users a way to use their phone without having to open it. As for Fold 3, people who responded to the Samsung survey said they got it because of the big screen, the ability to perform multiple tasks and support for the S Pen.

In its post, Samsung said it expects foldable devices to increase tenfold by 2023, and is investing in research and development to be able to keep up with competing devices that are sure to emerge. One of those competitors is Huawei P50 pocket phone, which is the company’s first model to fold vertically like the Galaxy Z Flip.