If you’re too lazy to make any of the saliva-worthy recipes shown at TikTok, like me, rest assured: someone else will prepare the food for you and bring it to your door.
Starting in 2022, TikTok will launch TikTok Kitchen, a series of restaurant delivery venues that will serve some of the most viral recipes on the platform, Bloomberg reported on Friday. According to the release, TikTok Kitchen’s the introductory menu will include popular hits like baked feta pasta, which was one of Google’s most sought after recipes this year pasta chips, smash burgers and corn ribs.
The current plan involves changing the menu each quarter, so it’s not certain whether popular dishes will always be available. If the new recipe starts to go viral, there will be opportunities to add it to the TikTok kitchen menu. Prices have not been announced yet.
TikTok wants to open up about 300 TikTok kitchens in the U.S. by March and plans to expand to more than 1,000 by the end of the year. The social media company said TechCrunch that the creators of viral recipes will be credited, although their names will obviously not be on the menus and featured on TikTok Kitchen sites.
“Proceeds from the sale of TikTok Kitchen will go to support the creators who inspired the menu item and to encourage and help other creators to express themselves on the platform in line with TikTok’s mission to encourage creativity and bring joy to its users,” says TikTok.
Gizmodo turned to TikTok for comment and more information about TikTok Kitchen on Friday, but did not receive a response until the announcement. We will definitely update this article if we receive a response.
TikTok kitchen is made possible through a partnership with Concepts of virtual dining. The company works with traditional restaurants to create food only for delivery for its brands, which include offers from Mariah Carey, Maria Lopez and DJ Pauly D, and gives them a share of the profits each week.
Despite TikTok’s quick plans to grow TikTok Kitchen 2022. the company does not shift its focus with social media. TikTok told TechCrunch that the launch of the restaurant was a “campaign” to bring food from the social media platform to fans. It was not said how long the campaign would last.