Volume 41, summer 2022 edition, New York Times ad


Guts, the protagonist of the Berserk manga, holds the blade in the palm of his hand with focus.

Earlier this May, the manga community was shocked by the news that Frantic mangaka Kentaro Miura he died at the age of 54. Ever since he first debuted in 1989, the dark fantasy manga has been incredibly popular and influential, which became one of the best-selling manga of all time and spawned more anime, games and merchandise.

Dark Horse has been publishing English translations of the manga since 2003 and they are announced that the English version of Volume 41 will be published in the summer of 2022. (In Japan, where it was published by Hakusensha, the volume was just published on Christmas Eve.) Along with Hakusensha and the French publisher of the manga Glénat, newspapers for each country: Japan Asahi Shimbun, New York Times for America and France World.

Promotional material for Berserk, Volume 41 of Kenta Miura, on the pages of the Japanese newspaper The Asahi Shimbun.

When discussing a work of art ua translation from Asahi, Hakuhensha’s unnamed advertising manager believed that was the reason Frantic it has generally remained so popular over the decades, naturally due to Miura’s award-winning work of art. He described the skill of the late mangaka as “transcending language to attract fans around the world … Each panel is drawn with the same degree of fine detail as a work of art.” Going further, he believed that Miura had succeeded in healing Frantic as something for everyone, not just for manga fans in Japan. “From the very beginning of its serialization until the end, Miura has always been aware of creating something that would be fun for readers in any country … I think it would be more accurate to consider it available to readers around the world. the world because the content was primarily aimed at a global readership. ”

All three pieces Frantic the artworks are intended to be published at the same time, and the decision to publish them in newspapers as opposed to digital ones was to “enable the appeal” of Miura’s artwork, thus evoking stronger emotions. Although each work of art is different, and French is in color, while the other two are black and white, the overall goal was to make the work of art speak for itself. Several ideas were made for a copy of the ad, the manager said, but in the end they decided “no words are needed to convey the appeal of Miura’s illustrations.”

American advertisement for Berserk Volume 41 Comments by Miura on The New York Times.

As important as it was for newspaper ads to thank fans for their support after the death of their beloved creator, it was also done to follow Miura’s ambition to make his story something everyone could pick up and love. If the ad does its job, we hope it will reach and interest those who may have never even heard of the series. “Newspapers reach a large number of people in the same day, so we could immediately speed up Frantic has become a hot topic, ”said the manager. “If this leads to Frantic a community of fans that continues to expand, I will be delighted, not only as an advertising manager in Hakusenshi, but also as Frantic cooling fan.”

With the 41st volume coming out this summer, fans are still wondering if the series will continue after that Miura passes. After the release of Chapter 364 in September, which was his final work and completed by his assistants, the manga print Young Animal Comics did not give the right answer. In their open letter at the end of the chapter, they stated that their “first priority will always be placed on him – which he would think is still with us”. Since then, understandably, they have been silent on the issue, and it seems to remain so until Volume 41 approaches to be in everyone’s hands.

Advertisement for the 41st volume of Berserk Kmentar Miure on the pages of the French newspaper Le Monde.

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