Walmart obviously doesn’t want to be left out crypto invasion. CNBC have learned Walmart reported several trademarks applications with the USPTO in late December for the sale of virtual goods, and in another submission he said he would provide cryptocurrency as well as NFTs. While the documents do not guarantee the necessary action, a trademark attorney Josh Gerben said CNBC the trademarks were very detailed – Walmart was obviously thinking about how it would deal with digital currencies and products.
In a statement, a Walmart spokesman told Engadget that the company was “continuously researching” how new technologies could affect purchases, and that it “routinely” filed trademarks as part of the process. Don’t expect the company to confirm or reject plans at this stage, in other words.
It would not be strange for Walmart to dive into cryptocurrencies or NFT. After Facebook changed its name to Meta and signaled its intention to encourage metaverses, there was a rush among major brands to enter the space with currencies, NFTs, or both. Adidas, Nike, Gap and other well-known names began selling NFTs and hinted at intentions to create virtual spaces. Walmart may not want to risk missing out if this trend continues, even if it is in no hurry to join early customers.
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